The final award winners for the 2026 Autumn Edition Seoul Dream Board contest have finally arrived in the hearts of citizens. These panels, which hang on large walls in the city center every time the season changes, consistently warm the hearts of people living busy lives. This autumn edition also featured numerous creative and moving submissions from citizens, undergoing a rigorous selection process. Everyone has likely experienced the relief of seeing a single phrase while looking up casually during their morning commute or evening walk home, washing away the day’s fatigue. In this article, we will explore the deep meaning behind this year’s winners and how they bring warmth to our daily lives. If you want to feel the change of seasons in your bones and nourish your mind, be sure to check out the selected phrases.
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Announcement and Viewing Guide for the 2026 Autumn Edition Seoul Dream Board Award Winners

1. The Meaning and Role of the Seoul Dream Board

The Seoul Dream Board has established itself not just as a municipal promotional board, but as a massive channel for emotional communication within the city. In the cold urban landscape surrounded by skyscrapers, it effectively serves as a warm bridge connecting people. By posting phrases directly crafted by citizens each season, it offers everyone the experience of becoming a protagonist of the city. It gifts office workers rushing to work and students on their way to school the leisure to pause and reflect on themselves. The power of words is greater than one might think; even a single short sentence can become a massive support for enduring a tiring day. The reason the Seoul Metropolitan Government continues this project is to listen to the voices in citizens’ hearts and build empathy.
It can be seen as a symbolic presence that reminds us of the precious values we often overlook in urban life.
The Seoul Dream Board is a representative venue for emotional communication that delivers comfort and empathy to busy city dwellers.
2. The 2026 Autumn Edition Contest Process

This year’s autumn contest was conducted with intense participation from numerous citizens from the very start. A variety of ideas were submitted to capture both the loneliness and the excitement that the season brings. Even without special talent for writing, submissions that expressed sincere emotions felt in daily life captured the hearts of the judges. The popularity was evident, with thousands of phrases submitted via the website during the submission period. The panel of experts carefully reviewed the originality and expressiveness of the sentences, as well as their suitability for the season. In particular, high scores were given to works containing a warm perspective that could deeply comfort others.
Works that harmonized universal emotions relatable to everyone with fresh metaphors made the final shortlist.
This contest, which emerged from fierce competition among thousands of entries, was notable for its high citizen participation rate.
3. Announcement of the Honorable Winning Work

After rigorous preliminary and final rounds, the final award winner for the 2026 Autumn Edition has finally been revealed. This winning work is praised for expressing the deep contemplative time that autumn brings in a very concise yet powerful manner. The selected citizen shared their thoughts, stating they never imagined that a casually thrown-out phrase would lead to such a significant award. The selected phrase will be installed on the wall, dressed in the most beautiful fonts and colors by a professional designer. We hope that the many pedestrians passing by every day will see the winning work, momentarily ease their worries, and smile.
Since the phrase was created through voluntary citizen participation, the emotional impact will be doubled when it blends with the street scenery.
The final winning work, which perfectly captures the deep sensibility of autumn, has been selected and made public.
4. The Comfort and Empathy Provided by the Winning Work

The autumn phrase selected this time offers a deep resonance to all of us living in the harsh modern society. It accurately pinpoints the inner stories that everyone carries in their hearts but rarely share, evoking great empathy. It possesses the power to be approachable like a kind word to a friend or family member, while also deeply touching the heart. One citizen who encountered this phrase on their morning commute said that although they had been feeling very worn out lately, they found great comfort in it. In this way, a single warm phrase posted in a public place creates a positive ripple effect that raises the temperature of the entire society.
It provides a strange sense of liberation, as if the world is comforting you, in moments when you feel you are enduring things alone.
This winning work delivers warm comfort and deep empathy to citizens living through tiring daily lives.
5. Installation Location and Viewing Tips

The final winning work will be officially posted on a large panel located in the heart of the city, in front of the Seoul City Hall main building, welcoming citizens. This area usually has a very high foot traffic, allowing many people to naturally encounter the phrase. Taking a walk in the city on a clear autumn day and pausing to appreciate the work is an excellent way to enjoy it. You can easily find people taking photos to share on social media and discussing their impressions with friends and acquaintances. At night, soft lighting is added, allowing you to appreciate the phrase in a calm and serene atmosphere distinct from the day.
As the season matures, it will create a magnificent scene blending with the surrounding autumn foliage.
You can freely enjoy the winning work at any time through the panels installed in key locations in the city.
6. Future Expectations and Encouragement for Participation

The Seoul Dream Board will continue to remain a precious cultural space that permeates every corner of citizens’ lives, delivering small happiness. New contests will continue to be held for the upcoming winter and next spring, allowing anyone to challenge themselves to be the protagonist. If you usually enjoy writing or have wanted to convey warm feelings to those around you, please be sure to take advantage of the next opportunity. Experience the joy of becoming the protagonist who warms the entire city with a small idea. The habit of not missing and recording the subtle beauties found in daily life makes our lives more abundant.
We hope that such communication projects, which listen to the voices of citizens, will become more active in the future, bringing warmth to the city.
Thanks to continuous citizen participation, warm emotions and comfort are expected to continue in the city center.
Frequently Asked Questions
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