The ‘2026 Hana Securities Investment Insight Forum,’ held on the 19th at COEX in Samseong-dong, Seoul, attracted a massive crowd of over 5,000 people, demonstrating intense enthusiasm. This event was organized to help individual investors establish sound investment criteria and find new directions amidst a rapidly changing financial environment. Key executives, including Ham Young-joo, Chairman of Hana Financial Group, and Kang Seong-mok, CEO of Hana Securities, attended in person to honor the occasion. The sight of numerous asset holders and general investors filling the COEX lecture hall from early in the morning vividly reflected the public’s burning interest in wealth management and economic education. It was a moment that truly conveyed how loud the voices of people seeking definitive solutions are in a market filled with uncertainty. In this article, we will take a detailed look at the key lecture contents of this successfully concluded forum and share reviews of the booth experiences from various affiliated companies.
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Hana Securities Investment Insight Forum Surpasses 5,000 Attendees: Strategies for Navigating the Financial Environment

1. Meeting Between Chairman Ham Young-joo and 5,000 Attendees

On the day of the event, the area around the COEX exhibition hall was bustling with countless visitors from early in the morning, so crowded that there was barely room to step. The attendees were remarkably diverse in age, ranging from office workers interested in everything from stocks and real estate to overall asset management, to middle-aged individuals approaching retirement. Ham Young-joo, Chairman of Hana Financial Group, and Kang Seong-mok, CEO of Hana Securities, personally toured the venue and took time to communicate with the attendees. Many praised this direct presence of management as a testament to their priority on customer communication. Participants carefully examined the guidebooks distributed at the entrance, excitedly checking their routes to decide which lectures to attend first. The secret to the successful execution of such a large-scale event lay in its ability to accurately address the concerns currently plaguing the market. A 30-something office worker at the scene shared that he had taken leave to attend because he felt it was difficult to survive on his salary alone recently. Another participant in his 50s expressed that he had been at a loss as to how to grow his assets after retirement, so he was very pleased that such an opportunity arose. The sheer energy of over 5,000 people gathering in one place to focus on economic education was immense. Hana Securities employees, the organizers, managed the flow of people strictly to prevent safety accidents and facilitated the smooth progress of the event. Despite a crowd much larger than expected, the event proceeded in an orderly manner, drawing admiration. This forum positioned itself not just as corporate promotion, but as a massive venue to confirm the learning passion of investors in South Korea.
Over 5,000 people, including Chairman Ham Young-joo and CEO Kang Seong-mok, flocked to COEX, demonstrating intense investment enthusiasm.
2. Commentator Yoon Ji-ho’s Market Response Strategy

Yoon Ji-ho, an economic commentator, was the first speaker in the lecture session, delivering a passionate talk on how to maintain investment focus in a volatile market. He emphasized the mindset investors should adopt amidst the complex market conditions where expectations of interest rate cuts intersect with inflationary pressure. He argued that having one’s own firm criteria and principles is paramount to not being swayed by market noise, garnering significant empathy. The audience, filling the lecture hall, were busy taking notes or filming the screen with their smartphones, eager not to miss a single word from the speaker. In a time when the stock market fluctuates dozens of times a day, his advice served as a compass for investors who had lost their direction. Commentator Yoon advised cultivating the discernment to look at the intrinsic value of companies rather than blindly following the herd. Indeed, Mr. Kim, an office worker who suffered significant losses last year from blind investing driven by the surrounding atmosphere, said this lecture provided a great realization. Mr. Kim vowed to change his strategy to steadily accumulating high-quality stocks with good performance, rather than being swayed by trends. Even after the lecture ended, the audience lingered, enjoying the aftertaste by exchanging opinions. Many who had lost their way amidst uncertain economic indicators were able to finally establish investment criteria through this lecture.
Commentator Yoon Ji-ho presented his own investment principles and response strategies for maintaining focus amidst a volatile market.
3. Insights from Professor Kim Dae-sik and Professor Kim Kyung-il

The subsequent lectures featured unique topics of artificial intelligence and psychology, capturing the audience’s attention. Professor Kim Dae-sik from KAIST addressed the investment environment changed by AI, explaining the impact of technological development on financial markets. He predicted that in the future, the results of asset growth will vary dramatically depending on how skillfully one utilizes AI. Following him, Professor Kim Kyung-il from Ajou University took the stage to discuss the psychology of money, humorously pointing out irrational investment habits and earning great laughter. He wittily explained the psychological trap of being unable to tolerate losses and chasing buys anxiously during rises, gaining significant empathy. Throughout the lectures, the audience nodded, taking time to reflect on their own investment habits. Mrs. Lee, a housewife in her 40s who often felt she bought at the peak in stock investing, said it was beneficial to objectively understand her psychological weaknesses. She smiled and said that from now on, whenever anxiety strikes, she will recall the psychological control methods taught by Professor Kim Kyung-il to regain her composure. This session, which addressed both technological change and human nature, conveyed wisdom for life beyond simple financial knowledge. It was evaluated as making the potentially dry and boring economic forum much richer through the combination of humanities and cutting-edge technology.
Professor Kim Dae-sik addressed technological changes, while Professor Kim Kyung-il discussed human psychology, delivering deep investment insights.
4. The Heat of the Special Stock Market Dialogue

The special stock market dialogue program held in the afternoon received such intense interest that it was called the highlight of the forum. It was moderated by Kim Dong-hwan, Chairman of Sampro TV, with panels including Kim Du-yeon, a Hana Securities analyst known as Vincent, and Jang Woo-jin, CEO of Geumshigong. They engaged in a fearless debate on the diverging perspectives on the current stock market, bringing the atmosphere in the hall to a peak. Positions predicting a bull market and those warning of bearish risks faced off evenly, providing the audience with multi-faceted perspectives. Every time the panels engaged in sharp exchanges, the audience erupted in exclamations and applause. The speakers’ advice to maintain a balanced perspective without leaning to one side gave investors a strong sense of alert. Mr. Choi, a university student who listened intently, realized that he should not blindly trust others’ words after seeing that even experts had differing views. He added that he realized he must cultivate the power to study and analyze on his own to survive in the market. The panels diligently answered sharp questions from investors attending the scene during the Q&A session. It was a precious time to see and hear a live debate by experts, rather than just reading stiff report text.
Chairman Kim Dong-hwan and expert panels engaged in a tense debate on the current stock market, providing multi-faceted perspectives.
5. Customized Experience Booths by Life Cycle

The experience booth area set up in the lobby outside the lecture hall was also packed with countless visitors, leaving no room to step. Major affiliated companies, including Hana Securities, Hana Bank, Hana Asset Management, and Hana Card, all participated to showcase their capabilities. Customized consultations covering the entire customer life cycle, from asset exploration to formation and retirement preparation, were conducted. Visitors moved from booth to booth, receiving consultations on financial products they needed and actively participating in various events. It was impressive to see them sitting face-to-face with experts, sharing their usual asset management concerns and receiving clear answers. A retiree in his 60s who experienced the booths expressed satisfaction, saying it was very convenient to compare and receive consultations on bank and securities services in one place. He praised the specific portfolio design for safely managing his retirement funds, saying it gave him great strength. Younger generations stood in front of the asset management experience booth utilizing mobile apps, listening intently with their smartphones in hand. It received very high ratings for providing comprehensive solutions tailored to the customer’s life stage, rather than simply soliciting product subscriptions. The COEX lobby was heated all day with the fervor of people seeking financial consultations, resembling a festival atmosphere.
Customer-tailored asset management consultations were conducted at booths by life cycle, featuring major Hana Financial affiliates.
6. Successful Forum and Future Outlook

This ‘2026 Hana Securities Investment Insight Forum’ properly demonstrated the direction financial companies should take amidst a rapidly changing economic situation. It holds great significance for creating a venue for deep communication and learning with customers, going beyond simple financial product sales. The sight of over 5,000 people staying until the end and participating passionately represents the desire for wealth management in our society. Hana Securities plans to expand various communication venues as a reliable investment partner for customers, using the success of this event as a stepping stone. The role of experts who provide trustworthy information and solid criteria becomes even more important in an era where uncertainty is the norm. We recommend that readers calmly check their asset management status based on the forum news shared today. The wisdom to establish one’s own criteria without being swayed by others’ words is the only weapon to survive in this chaotic market. We will continue to share useful economic news and substantial wealth management information in detail through our blog first. We sincerely support you in becoming a smart investor who consistently studies and prepares to keep up with changing market conditions. Please do not forget that small interests and practices ultimately become the foundation for creating a prosperous future.
The forum concluded with great success, leaving a message about the importance of consistent study and establishing criteria amidst changing market conditions.
Frequently Asked Questions
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