TS Trillion Enters 200 US Miniso Stores: The Secret Behind the Popularity of GD Shampoo

TS Trillion has achieved a significant milestone by partnering with Cheongdam Global to launch GD Shampoo, a haircare product exclusively for teenagers, in 200 Miniso stores across the United States. This expansion covers half of the 400 Miniso locations in the US, demonstrating the brand’s rapidly growing influence in the local market. The move is particularly noteworthy as it extends the brand’s reach to offline retail, building on its strong performance across various sales channels, including Amazon. Parents who have long struggled with issues such as scalp odor or excess oil in their children’s hair will likely welcome this North American expansion with great enthusiasm. Many are now closely watching what sales records the brand will set in North America and other parts of the world. In this article, we will take a closer look at the specific background of this retail entry and the company’s future distribution expansion strategies.

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TS Trillion Enters 200 US Miniso Stores: The Secret Behind the Popularity of GD Shampoo

1. Success in Entering 200 US Miniso Stores

TS Trillion has begun full-scale supply of GD Shampoo, a product designed exclusively for teenagers, to 200 Miniso locations in the US in partnership with its distribution partner, Cheongdam Global. This expansion covers half of the 400 Miniso stores in the region, showcasing remarkable momentum right from the start of its entry. Miniso is one of the leading distribution channels in North America, rapidly expanding its store network to capture the attention of local customers. According to the latest statistics, Miniso operates a total of 536 stores in North America, including 400 in the US. Securing a presence in such a robust offline retail network signifies that the product possesses sufficient competitiveness to resonate with local consumers. This achievement has firmly established a foothold for expanding the supply chain to even more stores across the United States.

For domestic companies attempting to enter the US offline market, building trust with local distribution networks is often the most challenging aspect. However, TS Trillion has set a model for overseas expansion by smoothly navigating the entry process through a solid partnership. An optimal environment has been created to naturally expose the product to young consumers and families who frequently visit local stores. By securing a large number of stores from the initial phase, the company has gained a strategic advantage in efficiently managing initial sales velocity and reorder rates. This offline success carries significance beyond mere sales, contributing significantly to increased brand awareness locally. It is highly likely that the numerous local customers visiting these stores will naturally encounter the product and proceed to repurchase.

2. Features and Popularity of the Teen-Focused GD Shampoo

The GD Shampoo entering the US market is a functional haircare product exclusively for teenagers, launched in two lines: Girl and Boy. Teenagers, who are highly active and undergoing rapid hormonal changes, often struggle with active scalp oil secretion, scalp odor, and dandruff. This product is formulated with specialized ingredients to carefully address these age-specific scalp concerns. It has already proven its product strength online, ranking as the top-selling item in the TS brand lineup on Amazon. This achievement is particularly meaningful as it was accomplished solely through word-of-mouth from actual users and superior product quality, without relying on flashy advertising or marketing. Among parents of children in puberty, the shampoo is regarded as a “savior” for calming scalp troubles and has maintained consistent popularity.

A key factor in its success is the reduced irritation, formulated with consideration for the sensitive and delicate scalp skin of teenagers, making it unsuitable to simply use standard adult products. It has become an essential item for children who sweat daily while commuting between school and academies and are exposed to fine dust, providing both freshness and cleanliness. It also greatly helps teenagers who have experienced stress from peers due to scalp odor or greasiness to develop the habit of washing and managing their hair themselves. These practical benefits have generated word-of-mouth buzz, sparking strong reactions not only among the local Korean community but also among general local consumers. It is considered a must-have item in the shopping carts of smart parents who meticulously care for their children’s hygiene and scalp health. This target-specific strategy will likely remain the company’s most powerful weapon for sustaining growth in overseas markets.

3. Miniso’s Steep Growth in North America and Synergy

Miniso is recording remarkable growth in the North American market, making it a lifestyle channel that numerous distribution companies are closely watching. As of the first half of 2026, sales in the North American region surged by a stunning 37% compared to the same period last year. The company operates over 400 stores in the US alone, with a total of 536 locations across North America, forming a massive distribution network. Notably, the number of brand members in the US has exceeded 5.8 million, and members account for more than 60% of total sales. This indicates a robust consumption structure where customers who visit once are converted into loyal customers who consistently spend. With TS Trillion’s flagship product entering this golden distribution network, the expected sales synergy is immense.

In offline retail, it is crucial to capture the attention of passing consumers and convert their interest into purchases after they have physically handled the product. The primary customer base for Miniso consists of trend-sensitive young generations and family visitors who actively consume new items. The unique concept of a “teen-exclusive shampoo” is sufficient to stimulate their curiosity and serves as a factor that maximizes in-store display effectiveness. The company has already mastered the success formula for small-scale distribution channels, having surpassed 1 million cumulative units sold through domestic Daiso supplies. Based on this domestic offline sales know-how, it is expected that initial sales velocity at US Miniso stores will also rise rapidly. The company plans to work closely with its partner to meticulously manage reorder rates, preventing stockouts and ensuring stable supply.

4. Strong Partnership with Cheongdam Global

Behind the entry into US Miniso stores lies a solid 5-year supply contract worth 41 billion won between TS Trillion and Cheongdam Global. The two companies are steadily executing a strategy to maximize synergy by combining their respective strengths in the domestic and international beauty and haircare markets. Cheongdam Global possesses excellent capabilities in discovering overseas distribution networks and analyzing local markets, connecting manufacturers with strong product strength to the world. TS Trillion demonstrates robust manufacturing capabilities by accurately understanding consumer needs and stably producing and supplying high-quality products. Thanks to this partnership, characterized by clear role division and deep trust, the company was able to open the doors to the demanding overseas offline distribution network so smoothly. It is evaluated as a model collaborative model that lays a systematic foundation for long-term export channels, rather than being a one-off event.

When entering overseas markets, numerous variables inevitably arise in the process of complying with local regulations and coordinating logistics. However, by signing a large-scale contract with a verified distribution partner over several years, the company can minimize these risks while expanding its business. The two companies plan to maintain close communication, monitor reactions in the US in real-time, and formulate optimal sales strategies. Actively utilizing the partner’s extensive local network will make it much easier to enter new products or expand into other distribution channels in the future. While pioneering everything alone would consume enormous time and cost, partnering with a capable entity significantly shortens this period. The entry into 200 Miniso stores is a prime example of how such a cooperative relationship can lead to tangible results.

5. Building on the Success Story with Domestic Daiso

The biggest reason TS Trillion feels confident in the overseas offline market is its experience of great success through domestic Daiso supplies. Since entering Daiso, a major domestic daily necessities distribution channel, cumulative sales have easily surpassed 1 million units, proving both its mass appeal and product strength. The fact that domestic consumers, who are discerning about cost-performance and quality, were the first to be enthusiastic gave the company confidence that it can meet the high standards of overseas consumers. The company has already experienced and internalized the fast turnover rates and strict inventory management processes characteristic of small to mid-priced stores in the domestic market. This practical experience is serving as an excellent compass for operating the newly entered US Miniso stores. The secret lies in meticulously analyzing sales data for each local store to identify popular items and not missing the timing for reorders.

A strategy of “capability transfer,” which involves adapting the success formula achieved domestically to fit overseas distribution environments, is proving highly effective. The company already knows the know-how for creating the “magic” of the brief moment when a consumer picks up a product in a store and heads to the checkout. The years spent refining the product into a form optimized for offline store displays, from packaging design to intuitive text placement, are now manifesting as tangible skills. Customers visiting US local stores can easily find this product on Miniso’s unique and trendy display shelves, which are differentiated from other large marts. The trust built by resolving the scalp concerns of countless people domestically is now crossing the Pacific to capture the hearts of global customers. Going forward, based on this practical sense, the company will continue its sales streak by filling offline stores with its products.

6. Future Distribution Expansion Plans and Global Outlook

TS Trillion has expressed its grand ambition to build a massive distribution empire covering all of North America, rather than resting on its laurels after entering 200 US Miniso stores. A company official stated that after thoroughly analyzing the sales trends of the initial 200 stores, they plan to increase the number of stores and diversify product lines. Furthermore, the company plans to expand its influence across North America by entering the Canadian Miniso market. It is also targeting major Korean and Asian distribution networks such as Tesso Life, T&T, and H-Mart, which have high recognition among local Korean residents and Asian immigrants. Going beyond that, the strategy is to diversify distribution channels to include US mass retailers like Sam’s Club and TJ Maxx, aiming to leap into a truly global brand.

This aggressive yet systematic expansion plan is generating even greater expectations in line with the company’s recent sharp improvement in performance. With operating profit in the first half surging by dozens of times compared to the previous year, financial health has visibly improved, providing ample funding for overseas expansion. With a solid financial structure, the company has the leeway to execute aggressive marketing and logistics investments, suggesting that the pace of future growth will accelerate. Now, as global consumer interest in K-beauty and functional haircare products heats up daily, this is the optimal golden time to increase market share. The day when the brand becomes the first name that parents worldwide with children in puberty turn to for scalp solutions is not far off. Readers are encouraged to wholeheartedly cheer for the proud success story of a domestic functional shampoo on the global stage.

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